How We Entered a Sleeping Giant of an Industry

For centuries, the mattress industry was, quite literally, a sleeping giant.

Dominated by outdated retail models, limited product innovation, and a painfully clunky shopping experience, it had remained virtually unchanged for decades. That’s exactly what drew us in.

When we launched Polysleep, we weren’t just selling mattresses—we were waking up an industry.

Our mission from day one has been simple: improve sleep quality for Canadians through smarter product design and a better customer experience. That meant rethinking everything—from the materials in our mattresses to the way we interact with our customers online.

And we weren’t the only ones who saw the opportunity.

The global mattress market, valued at approximately $35 billion in 2021, is projected to exceed $50 billion by 2025, according to Statista. This massive growth reflects more than just increased demand; it marks a shift in consumer expectations and buying behavior.

People are no longer walking into traditional showrooms hoping for a deal. Instead, they’re turning to digital-first brands—companies that prioritize transparency, convenience, and innovation. Online platforms like Amazon are capturing a significant share of the market, and companies that can’t adapt risk being left behind.

At Polysleep, we’ve embraced this shift.
We offer a Canadian-made, high-performance mattress, engineered for quality sleep and delivered with a frictionless, direct-to-consumer experience. We cut out the middleman, but never cut corners.

While firmness and price remain key factors for mattress buyers, we know the modern consumer is looking for more—more support, more sustainability, and more trust. They’re health-conscious, tech-savvy, and loyal to brands that deliver on their promises.

Of course, disruption doesn’t come without its challenges.
Low-cost imports, evolving regulations, and economic uncertainties all play a part. But we see those obstacles as opportunities—to innovate, to stay agile, and to keep building a brand Canadians can rely on.

At the end of the day, we’re not just in the business of sleep—we’re in the business of well-being. And we’re just getting started.

🔍 Curious about the industry trends? Explore the data here: https://www.statista.com/topics/4814/mattress-retail-in-the-us/#topicOverview

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